elele. - motion identity
Accent
#5BC8FFCTAs, links, highlights, active states
Background
#080808Primary page background, deep surfaces
Surface
#111111Cards, panels, elevated containers
Foreground
#F0EFE9Primary text, headings on light surfaces
Display
Bricolage Grotesque
Headlines, wordmark, display text
Body
DM Sans
Body copy, descriptions, UI text
Mono
JetBrains Mono
Labels, tags, code, metadata
Base unit: 4px. All spacing, padding, and layout values are multiples of 4.
Clear space
Maintain at least 1x the cap-height as clear space on all sides of the wordmark.
Approved variants
Use only the three approved colour variants shown in the Wordmark section above.
Minimum size
Never reproduce below 80px wide in digital contexts, or 20mm in print.
Consistent dot
The accent dot is always #5BC8FF. Never omit, recolour, or resize it independently.
Distort
Never stretch, squish, skew, or otherwise alter the wordmark proportions.
Unapproved colours
Never apply colours outside the brand palette to any part of the wordmark.
Effects
No drop shadows, gradients, outlines, glows, or decorative effects on the wordmark.
Low contrast
Never place the wordmark on busy, patterned, or low-contrast backgrounds.
“Build something that lasts.”
Direct and concrete - never corporate.
“Leverage synergistic solutions to maximise stakeholder value.”
“Fast, clean, yours.”
Short beats long. Always.
“Delivering high-performance, personalised digital experiences at scale.”
“We write code. We obsess over details.”
Specific over vague.
“We are a full-stack digital agency with a passion for excellence.”
“Done right, or not at all.”
Have a point of view.
“We strive to consistently meet and exceed client expectations.”
PNG - @2x
Dark
PNGSurface
PNGLight
PNGTransparent
PNGSVG - Vector
Dark
SVGSurface
SVGLight
SVGTransparent
SVGFull Brand Pack
All 8 files (4 PNG + 4 SVG) organised into a single zip
elele.group
Web - Dark
Email Signature